Thank you, Michael

You are in. The receipt is on its way to your inbox, and Buck will see you both Thursday at noon at the studio.

Team Personal Brand Scope · Prepared for

Pinnacle
Title

Michael Stirling and team · Scottsdale and Chandler

Six years of handshakes built Pinnacle. This puts those relationships online, so the people who already know you remember you exist, and new ones find you. Michael leads by example, a few minutes at a time. Buck and the Qinary team bring the strategy, the system, the studio, the coaching and the publishing.

Team partnership

Strategy Fee Waived

$1,297/month

Personal brand strategy and avatars, studio sessions, team coaching, and publishing on Facebook and Instagram. A three month minimum, then month to month.

01 / What's included

Five pieces, itemized.

Strategy and systems are the two biggest pieces. With the strategy written down and a system behind it, each person spends less than an hour a week and the content keeps flowing. We start with the two of you, then bring in your ambassadors when you are ready.

01
Strategy · Thursday

Personal Brand Strategy

An in-person strategy session at our studio, two minutes from your Mercado office.

  • Who you are and what makes Pinnacle uniquely different
  • Your value propositions, in plain words people remember
  • Your persona: how Michael sounds and shows up, so every post reads like you
  • What to talk about and how often, business and personal
  • Version one of your strategy delivered after the session, then tweaked with you until it fits
02
Strategy · first month

Your Avatars

The people you want to magnetize, written down so nobody has to guess.

  • Audience avatars for the agents, lenders and clients you want to reach
  • What they care about, and what moves them to reach out
  • Your content pillars, built from your brand and your avatars
  • Prompts in your app, so you always know what to film next
03
Included

Studio Sessions in Scottsdale

High quality studio content for your social, because you are local.

  • One session a month in our Scottsdale studio, about an hour, scheduled with you
  • Buck directs and coaches you through it, so it feels natural on camera
  • Each session cut into clips that mix in with everything else
  • The studio, lighting, cameras and crew, on us
04
Every weekday

Publishing on Facebook and Instagram

You film it. Our team finishes it and posts it.

  • One channel: the Pinnacle Title Instagram and Facebook, featuring your whole team
  • Content going out every weekday once your team is sending video
  • Editing on what you send: cuts, sound, captions and on-screen text
  • Captions and hooks written in your voice, posting times and scheduling handled for you
  • A calendar you can see, so you can hold or pull anything before it goes out
  • Nothing goes up looking half done
05
Every day

Team Coaching and Accountability

Buck coaches, and the team sees who is showing up.

  • A private Slack channel for your team with Buck, for daily coaching
  • Feedback on your content: what to keep, what to redo and how
  • Participation tracked, so you can see who is in and who is not
  • Up to four ambassadors included alongside Michael and his partner, each coached on content built on who they are and what they do
02 / How it runs

Strategy first, then momentum.

Start with the two of you, keep it clean and concise, then bring in the team.

Thursday, noon
Kickoff

Strategy session at the studio

Michael and his partner with Buck, in person: who you are, who you target, what makes you unique and your value propositions. Your socials are connected to our system and Slack is set up.

The week after
Version one

Your strategy, written down

You read it, tell us what fits and what does not, and we tweak it. Then your app is delivered and content starts moving.

First 90 days
Rolling

Consistency, then conversations

Short form first, so the people who already know, like and trust you remember you are there. Studio days mix in, and Buck coaches along the way.

When you are ready
Grow it

Bring in the team, then long form

Your ambassadors join the system. After the first three months it runs month to month, and when you are ready for a podcast and AI search, we scope it with you.

03 / Who does what

You lead. We do the rest.

About an hour a week each, in small pieces: ten minutes one day, twenty another.

Your side

The relationships
  • The strategy session, Thursday at noon
  • About an hour a week each, a few minutes at a time
  • Video from the app on your phone when a prompt lands
  • Studio days, two minutes down the road
  • Michael leading by example for the team

No editing, no captions, no scheduling.

Our side

The system
  • Your brand strategy, persona and avatars
  • Studio sessions and their clips
  • Every edit, caption and schedule
  • Publishing on Facebook and Instagram
  • Daily coaching and participation tracking in Slack

Your accounts, your content and your brand stay in your name the whole way through.

04 / Investment

Every line, itemized.

One monthly fee, strategy included. All figures are in US dollars.

Every month

Everything below
Personal brand strategy sessionIn person at our studio. Normally $5,000
Waived
Brand strategy, persona and avatarsVersion one delivered after the session, then revised with you
Included
Studio sessions in ScottsdaleOne session a month, about an hour. Studio, crew, direction and the edit
Included
Publishing on Facebook and InstagramThe Pinnacle Title accounts, every weekday. Editing, captions, scheduling and a calendar you can see
Included
Team coaching and accountabilityMichael, his partner and up to four ambassadors, in a private Slack channel with Buck, with participation tracking
Included
Team partnershipThree month minimum, then month to month
$1,297/month

Not included in this scope: podcast production, long form and YouTube, blogging, AI search optimization, websites, email and newsletters, and paid advertising. When you are ready for any of those, we will scope it and send you the number.

Every day you do not show up online is a day you do not build equity in your own name.

Start here

Monthly
$1,297/month

Strategy fee waived, three month minimum

First payment today, then the same date each month. Month to month after the first three. Card or bank account.

Service Agreement and Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client, being Michael Stirling and any company named at checkout, and Qinary Corporation, an Arizona corporation ("Company"). Upon execution of this agreement, a dedicated team is assembled and assigned to Client's account. All fees are billed in advance to reserve team capacity and production resources, and payment is due in full regardless of utilization. Non-participation, including missed meetings, unanswered communications, or failure to supply access or materials, does not constitute grounds for cancellation, pause, credit or refund. All fees are stated and charged in United States dollars.

Term and Payment

The fee is $1,297 per month, charged automatically on the same date each month, or on the last day of a shorter month, beginning on the date of first payment. The strategy session fee is waived. This agreement has a minimum committed term of three consecutive months (three monthly payments, $3,891 in total). Early termination during the minimum term requires payment of all remaining payments in the minimum term. After the minimum term the agreement continues month to month until either party gives written notice before the next monthly payment date, and services end at the close of the month already paid.

Scope

Company will provide a personal brand strategy, persona and audience avatars for Client, developed in an in-person strategy session with Buck Wise at Company's studio in Scottsdale, Arizona, and delivered as a written version one strategy, revised with Client. Company will provide one studio session per month of approximately one hour at its Scottsdale studio, scheduled with Client, edited into short clips. Unused sessions do not roll over. Company will edit video supplied by Client, write captions and on-screen text, and schedule and publish content every weekday, once Client's team is supplying material, to one Facebook account and one Instagram account belonging to Pinnacle Title, with the upcoming calendar visible to Client. Company will provide a private Slack channel for Client's team with day to day coaching by Buck Wise and participation tracking. The fee covers Michael Stirling, one partner and up to four additional team members (ambassadors). Further team members, or publishing to additional accounts, are quoted separately in writing.

Not Included

Excluded from this agreement and available only under a separate scope and fee: podcast production, long form and YouTube production, blogging, AI search optimization, website work, email platforms and newsletters, and paid advertising spend and management.

Client Participation

Client will supply video and other material for publication, approximately one hour per week per participant in total, and take part in the strategy session. The volume and quality of published content depend on the material Client supplies.

Content Approval

Upcoming posts are visible to Client, and Client may ask for any post to be held or removed at any time. Content supplied by Client is otherwise treated as approved for publication.

Access and Accounts

Client's accounts remain in Client's name throughout. Client is responsible for keeping two-step verification on devices Client controls. Company's access is removed at the end of the engagement.

Content and Intellectual Property

All content, strategies, brand assets and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies and promotional materials unless Client provides written objection.

Client Responsibilities

Client is responsible for the rights to any content, images, music and names supplied to Company, for the consent of anyone who appears in content Client supplies, for timely approvals, for compliance with any regulatory or underwriter rules that apply to Client's marketing, and for the accuracy of financial, legal and professional information published.

Results

Social platforms are third-party systems that Company does not control. Reach, followers, engagement and business results depend on factors outside this engagement, including platform changes and market conditions. Services are provided on a best-effort professional basis and no specific result is guaranteed.

Refunds

Qinary Corporation does not issue refunds under any circumstances. Payment of any invoice constitutes acceptance of these terms.

Secure payment today, then $1,297 on the same date each month. Three month minimum, then month to month. Card or bank account.

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